Easy Price origins: From the dusty streets of Ivory Park to the polished boardrooms of high-impact entrepreneurship, Lekau Sehoana has once again proven that purpose-driven leadership and vision can change lives. The founder of the iconic Drip Footwear—a brand that rose from selling custom sneakers made from torn school shoes—has now stepped into a new arena as the CEO of EasyPrice Holdings.
Lekau’s journey has been anything but easy. He has battled poverty, faced ridicule, been written off, and even endured public setbacks. But like any true township titan, he never folded. Instead, he built one of South Africa’s most celebrated sneaker brands and partnered with giants like Bathu and Cassper Nyovest. Now, he’s turning his eyes toward a deeper mission: fixing the township economy one affordable grocery store at a time.
EASY PRICE DISRUPTING THE TOWNSHIP ECONOMY
EasyPrice is more than just another supermarket—it’s a movement. It’s about dignity, convenience, and reclaiming economic power in townships. With liquor and delivery services, EasyPrice isn’t just entering the market—they’re speaking directly to the real needs of kasi communities.
In Lekau’s words, “Your Real Friend” is not just a slogan—it’s a campaign that reflects the brand’s promise: to be a true friend to the community by offering affordable prices and good products. And with the launch of the Moroka Store in Soweto, EasyPrice is planting a flag in the ground. This is a direct challenge to the foreign-owned spaza shop model, which has long dominated but often lacked community reinvestment and fair pricing.
By calling for property owners in Soweto, Ekurhuleni, and Pretoria kasi to lease out their spaces, Lekau is also opening doors for shared wealth, rental income, and localized development.
PAY ATTENTION TO THE SPAZA SHOP SUPPORT FUND
This story is bigger than one man. It’s part of a larger wave of township entrepreneurship that’s pushing for reform and local ownership. If you haven’t already, now’s the time to pay attention to initiatives like the Spaza Shop Support Fund, which supports small businesses with capital, stock, and infrastructure. The work Lekau is doing aligns beautifully with this initiative—uplifting township retailers and offering alternatives to foreign-owned dominance.
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A NEW AGE “STOKVEL” OF RETAIL?
What if EasyPrice isn’t just a business… but the beginning of a new economic culture?
Think about it. For decades, township residents have pooled resources through stokvels to buy groceries, pay school fees, and bury loved ones. Now imagine that same collective energy being redirected toward rebuilding local economies through ownership, leasing, and consumption.
By calling on local property owners to lease their commercial spaces, Lekau is essentially building a network of township shareholders—people who benefit from EasyPrice’s presence just by virtue of owning land or supporting the business. That’s wealth creation on a hyper-local level.
It’s no longer just about buying cheap bread or discounted drinks. It’s about buying from your brother. Leasing to your sister. Supporting your neighbor. Lekau is turning the spaza shop into a community asset, and EasyPrice into a symbol of what happens when black excellence meets black ownership.
This might just be the first real “Stokvel Supermarket” revolution in South Africa—backed by hustle, heart, and homegrown ambition.
WHAT DO YOU THINK, MZANSI?
- Is this the kind of leadership our communities need?
- Can EasyPrice truly shift the township retail model?
- Would you support a locally-owned supermarket over a cheaper foreign-owned one?
- And most importantly—do you think we, as South Africans, are ready to reclaim our township economy?
ALIGNMENT WITH SPAZA SHOP SUPPORT INITIATIVES
This expansion comes at a time when the South African government has introduced a R1.5 billion Spaza Shop Support Fund to bolster local traders. Lekau’s EasyPrice model demonstrates how community-focused retail can succeed while empowering township economies.
What do you think about this development?
- Is EasyPrice’s model the future of township shopping?
- Can locally-owned chains effectively compete with foreign-owned spaza shops?
- Would you support EasyPrice over other retail options in your community?
